Thursday, July 17, 2008

When a reputation nightmare happens

Something on my mind[Image] While the online world is transforming business, it is also transforming the way potential customers, employers, employees, and mainstream media is finding out information about your business. The blogosphere has begun transforming search engines into conversations about your reputation.
When a reputation nightmare happens, companies face the challenge of removing those negative results off the first few pages of the search engines or with getting information out there that provides a balanced dose of positive articles.
Unfortunately it is often impossible to get a negative article removed from search engine results, but it is possible to make sure that it is hard to get information to show up instead.

Here are 10 recommendations for establishing a healthy presence and reputation on the search engines.

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