Running a social media campaign

[Image] Certainly, there are quite a few ways to do short run marketing and advertising campaigns on social media with the goal of grabbing traffic. Depending on which of the myriad of routes you choose, they can all range in effectiveness.
In my nuanced view, however, running social ads, banners on MySpace, or even instream ads on a podcast alone don’t really qualify as running a social media campaign.

When I think of a truly effective social media campaign, I imagine something along the lines of what Cisco is attempting currently, or what Gary Vaynerchuk has done with his personal brand and produced media.

Source: Don’t Treat Web 2.0 Like Web 1.0 by Mark 'Rizzn' Hopkins

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