What is the 10% problem?

[Image] How will newspapers shift their business center of gravity online the same way most have shifted their audience center of gravity? That is the question keeping every newspaper executive awake at night.
Bill Keller, the New York Times Executive Editor and excellent editorial emissary, made the following comment in an interview:
But the Web audience is growing at a great clip, while print circulation is not. And online revenues are growing faster, too, albeit from a smaller base. If the trend continues, there’s little doubt that — “eventually” — online becomes the main business.

Here is the rest of the article Newspaper Online vs. Print Ad Revenue: The 10% Problem by Scott Karp

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