Importance of good visibility in the search engines

[Image] Like it or not, most people use search engines to find information on the web, and the search engine they use the most is Google. If your site cannot be found in the search engines, look what you may be missing out on:

* People who perform web searches follow up with an off-line action such as a visit to a store or a phone call at least 82% of the time. (TMP Directional Marketing)

* Of all in-store purchases made in key categories, 89% of them were made by people who had done research on the web prior to making their purchases. (BIGResearch)

Clearly, your business needs a web site that can be found in the search engines!

From The Secret to Search Success by Lauren Hobson

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