Wednesday, July 30, 2008

Latest Borrell Associates report

Newspaper vendor, Paddington, London, February... [Image] ...digesting the latest Borrell Associates report, “Online Promotions: The Big Shift,” but I think it’s safe to say that there are some surprising — and potentially controversial — predictions for local media. At the heart of the report is the forecast that online promotions — money that local companies spend to promote their own online initiatives, including public relations — “will nearly triple over the next five years to $22.8 billion, surpassing all other online advertising categories.” The report says “the inability of newspapers, magazines, radio and TV to prove return on advertising investment has led to a swing toward promotional spending.”

Read the rest of this great information at ‘Startling revelations’ in new Borrell report by Cory Bergman

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