Wednesday, July 30, 2008

Email Marketing

Typical junkmail. [Image] Stay at the forefront of your customer's mind. Be remembered by staying in regular contact with clients after purchase.

Email addresses of customers and prospective customers may be collected at your web site, or personally. You could provide web or storefront visitors a free gift for providing you with their email details.

Various methods can be used for email marketing, such as the regular distribution of newsletters or mass mailing of offers related to the company's product or services.

Email marketing is essentially the online equivalent of direct mail marketing. With the new spam regulations in mind, it is best to use a double opt-in method and my preferred email software is Aweber. They also give you lots of information at their site, to help create successful email campaigns.

Zemanta Pixie

No comments: