Thursday, July 17, 2008

Control and creativity within Australia’s media

A woman reading SMS messages on her mobile pho... [Image] Many television programs can only be produced because of the revenue generated by viewer interactions through telephone or SMS voting. News services extract surplus value from the costly business of journalism through repackaging and representation on the Internet and, more profitably, through mobile phones.
It is within the following three characteristics that we might begin to discern the battleground for control and creativity within Australia’s media:
* interaction is the new content: by which I mean that there is an increased significance within the media of human interaction, as opposed to the previously dominant processes of creation, distribution, reception or discussion of content;
* distracted and fascinated: by which I mean the rise of user or audience behaviours that simultaneously embody much greater levels of engagement with media while at the same time reflecting an attitude in which users are easily distracted; and
* you can get it for “free”: by which I mean that media consumers understand that while some media and some information must be, should be, and often is paid for, that equivalent, similar or better media and information products can be obtained at no apparent or extra cost.

Read the full article at Traditional media and the new media audience By Matthew Allen

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