Tuesday, August 19, 2008

Moving Your Business From Traditional Media and Toward Online Marketing

People have less time and patience to read, listen and hear your message. You have less time to get the message across, so you need to use a medium that can deliver your announcements with speed, delivers your message to your target market and causes people to take action in the most simple and easy manner.

The internet has given businesses an easy, fast and low cost option for advertising. It has also provided direct interaction between the business and its clients, by way of blogs, social networks, podcasts and online video. Consumers are moving online because they can get their information for free and can do that from the comfort of home, without needing to go to the store for a paper or magazine. Your potential clients also have greater control over what they see. They are able to simply click away, if what they are looking at is not relevant to them.

The traditional media are losing audiences to the internet, in droves. Particularly with more people concerned about declining resources, rising fuel costs and global warming. Why buy a newspaper each day, which contributes to deforestation, or drive to a large shopping center using your own car and fuel, when you can have things delivered through the post by ordering online? As the price of fuel increases, the cost of print media is also rising.

Globally conscious consumers may also not be delighted at seeing hundreds of fliers bulking up their mailboxes, and if your business is one that contributes to the paper wastage, this might not leave a very favourable imprint with the recipient.

Adam (Ads) Onvids, from Perth in Western Australia, publishes blogs and articles for http://adsonvids.com.au to help you promote your local business online, using social media and web 2.0. Contact Ads at his eBusiness Card http://adam.adsonvids.com.au
Read more at... http://EzineArticles.com/?expert=Adam_V.

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Saturday, August 16, 2008

Connecting Online Where Your Prospective Customers Are Most Engaged

There is much being said online about the Attention Age, Attention Economy and the Noise of the Web. How does a small business possibly keep up with it all and even compete amongst the fray? Perhaps by going back to basics and standing out with an uncomplicated site and a very much in demand, single product offer, or by connecting personally as opposed to shouting loud sales messages in capitalized, red lettering, like so many are doing online.

When you only have a few seconds to catch an internet user as they are passing through, and yes, that is what they most often do, just pass through. Then you need to have something on your site that most people will connect with naturally, organically and will respond to immediately, these being the human face, movement or sound. So why not go with all three and put up a video to connect with your web visitors.

As the internet evolves and matures, your customers and site visitors are beginning to almost expect your site to have a video and are a little taken aback when there is not one in sight. To know where your prospective clients are, you only need to observe your own online behaviour more consciously and with awareness. You are an online consumer too, how do you behave? What attracts you when you land on an effectively optimized web site?

Hardly anyone has dial up connection any longer and so the amount of information that you are exposed to online is increasing daily. More people are creating online content and more people are accessing that information, and they then want to put their own spin on the topic, therefore creating yet more content. How do business owners cut through the clutter?

Adam (Ads) Onvids, from Perth in Western Australia, publishes blogs and articles for
http://adsonvids.com.au to help you promote your local business online, using social media and web 2.0. Contact Ads at his eBusiness Card http://adam.adsonvids.com.au
Continue reading at... http://EzineArticles.com/?expert=Adam_V.

Friday, August 15, 2008

Your Local Or International Business Needs to Have an Internet Website

Regardless of what type of business, your own website is a very strong marketing tool. Online promotion is a crucial component of any marketing plan and should not be discounted, or considered unnecessary. An attractive, well optimized website can be highly valuable for generating new customers and is an effective sales tool that works for you, even while you are elsewhere and doing something other than working on your business.

When you decide that it is time for you to get business web presence, then our task is to work out specifically what you want from your website visitors. Then you set in place, the structure that channels your online visitors, to take exactly that action. A single purpose website often delivers much greater success than a multipurpose site.

If you are not fully acquainted with the popular social networking and web 2.0 applications available online, or if you are not familiar with the more common and highly effective internet marketing and advertising strategies, then you are best to connect with people, who have more expertise in the field and benefit from guided or direct support.

Internet marketing refers to the strategies that are used to market a product or service online, these strategies include search engine optimization and submission, copywriting to encourage site visitors to take action, web site design strategies, online promotions, reciprocal linking, and email marketing, to just name a few of the bare essentials.

Adam (Ads) Onvids, from Perth in Western Australia, publishes blogs and articles for http://adsonvids.com.au to help you promote your local business online, using social media and web 2.0. Contact Ads at his eBusiness Card http://adam.adsonvids.com.au
Article Source: http://EzineArticles.com/?expert=Adam_V.

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Thursday, August 14, 2008

myBRC, SBDC and Loconut

We are always on the look out for terrific new resources for you as business owners.
Here are three resources, about which you may not be aware and each is Perth, or Australia, based.

myBRC (Business Resource Centre) gives you access to premium content like marketing plan templates, audio and video interviews, cashflow management tools and step through guides on topics like setting your pricing. The opportunity to be involved in leading research on small business and provide your point of view on major issues. Membership to the myBRC Community Forums so that you can comment on issues and ask questions of your peers. The opportunity to subscribe to our monthly newsletter and stay up-to-date on what's relevant to small businesses in Australia.

With the Perth based Home Based Business Network you’ll be regularly updated on small business issues through their eNewsletters, keep up to date with the latest network events, and membership is free!
Also, as a member of the Home Based Business Network, you will have the opportunity to participate in the online Interactive Forum. You can ask and answer questions, seek advice and network with other business owners. The Interactive Forum is a great way to interact with others in a way that isn’t normally possible working from home. It’s one of the many benefits of becoming a member.

Loconut is WA’s online hub. It’s a locally owned and run website where Western Australian people, clubs, groups and businesses can communicate based on common interests. The level of participation is up to each user – active users set up their own page (my Place) to keep in touch and share photos with family and friends or use it to make new friends (commonly known as social networking). Others prefer to browse the daily updated local content to learn, participate in discussions or just be entertained. The most common way people use Loconut for their benefit is to set up their own home, called ‘my Place’ which can be as public or private as you wish.

Make Use Of YouTube With Your adsonvids Video

We often forget that YouTube is a social community as much as it is a video-sharing site. As such, there is nothing terrible about reaching out to other users and letting them know about your content, your thoughts, or your admiration of their work.

Bulletins are an even easier way of creating short messages on your own channel profile, or leaving messages for users on their profile pages.

Another effective way of getting yourself seen is to leave a video response to another user's clip. These video responses can be created right from underneath the main video player, and can be chosen from your previously uploaded videos.

If you manage to find a group that fits your content-niche, you can join it in a single click, and then have the ability to post videos or comments to the group discussion area.

If you choose to turn on Active Sharing, every time you visit a video, your username will appear next to that video clip for 30 minutes. All of your videos will then be added to a 'videos I'm watching' section on your profile page. Via this service, curious viewers may click through to your profile, based on the fact that you are watching the same video.

These tips were collected from a great page edited by Luigi Canali De Rossi at Online Video Marketing: Ten Ways You Can Use YouTube To Promote Your Online Content, where you'll find many more to read about.

Wednesday, August 6, 2008

The adsonvids blog is officially open for business. Your business!

INDEX:05 COMMUNITY -- WIKIMEDIA [Image] There is so much terrific information coming your way, by way of this adsonvids.com.au blog.

Click on any of the links that you'll see to the right hand side of this blog's page, to be taken to posts about each of the categories..

All are designed to support you with growing your business and if you are lucky enough to have a page created at adsonvids.com.au then you'll find many tips, ideas and informative posts, to help you make the best use of your new business link.

At adsonvids there is already much achieved with regard having your page found by the search engines and getting your business video in front of your target audience. If you add to that all the information you'll be given at this blog's posts, then you'll have customers beating a path to your door in no time at all.

Stay tuned, visit often and take full advantage of all the free information you'll be exploring at this blog's pages.

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Monday, August 4, 2008

Use Web 2.0 to Make Your Business Flourish FREE!

A for APE [Image] Social networking is a hugely powerful business tool. It is a magnificent way to develop new business contacts, get connected to potential clients, plus establish professional connections in your industry. When you are member of a social networking site, you are able to search in similar business fields and you can invite them to join your social group.

Many social pages allow you to add much of your own content, and incorporate feeds from your business blogs, expanding the audience for your information. Simultaneously, you are creating back links from highly ranked sites to your own web sites and blogs, which in turn, increase the visibility of your business within the search engines, such as Yahoo and Google.

Social media sites, like Facebook, Twitter and MyBlogLog allow for greater interactivity between you and your visitors. This is conducive to building a trusted business reputation and an online relationship between you and your community, with the potential of generating new clients and establishing joint venture relationships with complementary businesses.

To begin your explorations, search for a few of the more prominent sites and take a look around. You will observe varied terminology used for referencing social networking sites e.g. web 2.0, social media, social bookmarking, blogs, social networking. There are a number of social networks dedicated to business and others where the lines are blurred.

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Croz is a talker and thinker. check out his website http://www.croz.com.au Also check out this website where Croz is helping a young lad earn one million dollars in one year http://www.thehappysecret.com

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Word Of Mouth Marketing Tips To Advertise Your Business

Turkish Gözleme stall [Image] Marketing and advertising is how you spread the word about your business. As a business owner, you naturally have a huge self-interest in taking consistent actions to make consumers aware of your existence.

Your favorite customers may spread the word too, if they remember or if the opportunity shows up. Word of mouth is the most favoured and preferred way to generate new clients, and there are many ways of helping that along.

You could provide a percentage profit as incentive to customers for telling others, perhaps even host a referral contest with your products as prizes. It is a great idea to work with other business that complement yours, yet are not in direct competition. Ask them to have your products advertised in their store or on their web, and vice versa.

In partnership with several like-minded businesses, you can each offer free bonuses from the other stores or sites, these are then included with the purchase of a product from your store. It might be, if more than one product or service is purchased, that yet another free bonus gift is added for each additional item bought. Get together with a few businesses in your local area and get creative with a variety of mutually beneficial options.

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Croz is a talker and thinker. check out his website http://www.croz.com.au Also check out this website where Croz is helping a young lad earn one million dollars in one year http://www.thehappysecret.com

There's also some more fantastic information at The Power Of Word Of Mouth from FreshChat

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