Monday, July 14, 2008

Return on Marketing Investment From Social Media

Paying people to hold signs is one of the olde... [Image] Aberdeen Group survey of over 360 companies shows ROI from Social Media. As the popularity of social media continues to change the way people interact with each other and with companies, The Aberdeen Group found that top performing organizations that are using Web 2.0 applications are getting better than usual Return on Marketing investment.
What do these companies see as the best technologies for Web 2.0 engagement?

Read on... The Business Implications of Social Media by Sally Falkow

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