Thursday, July 10, 2008

Video advertising is finally ready to bloom

Flower [Image] December 2007, Americans watched 10 billion online videos, according to comScore... So many people are watching online videos, but so few advertisers are trying to reach them. So what gives? The problem for marketers is that the most popular video site, YouTube, is filled with user-generated content that is too edgy or unprofessional for brand advertising. Many online videos are too short for people to sit through “pre-roll” video ads that play before the content, and people don't like “overlay ads” that run during videos because they are intrusive. Another barrier for marketers is having to format ads differently for different video-sharing and media sites...

Despite all of these obstacles, there are signs that video advertising is finally ready to bloom

Zemanta Pixie

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