Monday, July 7, 2008

The Cluetrain Manifesto

A share entitling to 1/8 of the Stora Kopparbe... [Image]
A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.
These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.
I hope you'll love The Cluetrain Manifesto as much as I do. At the following site you can read all about it, and download The Cluetrain Manifesto book for yourself.
Learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about "listening to customers." They will only sound human when they empower real human beings to speak on their behalf.
Become more 'real' for your own your customers, by using the fantastic services available with

Zemanta Pixie

No comments: