Moving Your Business From Traditional Media and Toward Online Marketing

People have less time and patience to read, listen and hear your message. You have less time to get the message across, so you need to use a medium that can deliver your announcements with speed, delivers your message to your target market and causes people to take action in the most simple and easy manner.

The internet has given businesses an easy, fast and low cost option for advertising. It has also provided direct interaction between the business and its clients, by way of blogs, social networks, podcasts and online video. Consumers are moving online because they can get their information for free and can do that from the comfort of home, without needing to go to the store for a paper or magazine. Your potential clients also have greater control over what they see. They are able to simply click away, if what they are looking at is not relevant to them.

The traditional media are losing audiences to the internet, in droves. Particularly with more people concerned about declining resources, rising fuel costs and global warming. Why buy a newspaper each day, which contributes to deforestation, or drive to a large shopping center using your own car and fuel, when you can have things delivered through the post by ordering online? As the price of fuel increases, the cost of print media is also rising.

Globally conscious consumers may also not be delighted at seeing hundreds of fliers bulking up their mailboxes, and if your business is one that contributes to the paper wastage, this might not leave a very favourable imprint with the recipient.

Adam (Ads) Onvids, from Perth in Western Australia, publishes blogs and articles for http://adsonvids.com.au to help you promote your local business online, using social media and web 2.0. Contact Ads at his eBusiness Card http://adam.adsonvids.com.au
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Connecting Online Where Your Prospective Customers Are Most Engaged

There is much being said online about the Attention Age, Attention Economy and the Noise of the Web. How does a small business possibly keep up with it all and even compete amongst the fray? Perhaps by going back to basics and standing out with an uncomplicated site and a very much in demand, single product offer, or by connecting personally as opposed to shouting loud sales messages in capitalized, red lettering, like so many are doing online.

When you only have a few seconds to catch an internet user as they are passing through, and yes, that is what they most often do, just pass through. Then you need to have something on your site that most people will connect with naturally, organically and will respond to immediately, these being the human face, movement or sound. So why not go with all three and put up a video to connect with your web visitors.

As the internet evolves and matures, your customers and site visitors are beginning to almost expect your site to have a video and are a little taken aback when there is not one in sight. To know where your prospective clients are, you only need to observe your own online behaviour more consciously and with awareness. You are an online consumer too, how do you behave? What attracts you when you land on an effectively optimized web site?

Hardly anyone has dial up connection any longer and so the amount of information that you are exposed to online is increasing daily. More people are creating online content and more people are accessing that information, and they then want to put their own spin on the topic, therefore creating yet more content. How do business owners cut through the clutter?

Adam (Ads) Onvids, from Perth in Western Australia, publishes blogs and articles for http://adsonvids.com.au to help you promote your local business online, using social media and web 2.0. Contact Ads at his eBusiness Card http://adam.adsonvids.com.au
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