Life on the internet changes rapidly. Turn around for 5 minutes and there's an online flurry about something new. What does any of this mean, for your business?
At this blog we will feature many free, or low cost, business marketing and advertising ideas to support with promoting your business, plus latest internet media news. As well as our own adsonvids news, of course!
Showing posts with label Changing Internet. Show all posts
Showing posts with label Changing Internet. Show all posts
e) how pervasive technology will become in the next few years?
The Frontiers of Interaction event was mostly in English with some Italian language sessions. You can watch good quality recordings of most sessions on the Dolmedia Frontiers of Interaction page.
[Image] Information will be available anytime, anywhere, anyhow - but the real value lies in people. People are now information publishers and relays, they’re giving it personal input and then make it worth to their friends and connections. They also become part of the influence information would have onto other people because they’re recommending it using social media tools. What’s really important looking at the information sharing way of working in the new “social web” is whether information is consumed, used, and re-shared by adressees. Which means people are important, but the way they shape information to send it is way more important.
[Image] Using video to connect with your customers makes so much sense, just watch 60 seconds of video and then work out how much text you would need to describe what you saw. We are positioned at the front of a huge wave, and most people are in denial. Video on the internet is going to be huge whether you adopt it or not. This article will help you position yourself to take advantage of this revolution.
[Image] Online video ad spending is growing in part from the large number of Internet users who now watch videos online—an audience eMarketer predicts will grow to 190 million in 2012.
More than six out of 10 consumers surveyed by The Kelsey Group in March 2008 said they had seen an online video ad.
[Image] ...broadband penetration in Australia has been rising dramatically over the past several years. A clear majority of households had a broadband connection in 2007, and in 2008 more than 63% of homes, numbering just over 5 million, are expected to be high-speed Internet subscribers. ADSL is by far the most popular broadband technology, projected this year to be installed in almost 4 million households. The use of cable technology for broadband access is a distant second, with 785,000 users projected for 2008. Across the board, whether via ADSL, cable or other technologies, broadband penetration is expected to continue to climb through 2012, when more than three-quarters of households in Australia are projected to have broadband access of some type. It is safe to say that Australia, despite its small population, is poised to take a top spot among the giants of the industrialized world with regard to broadband penetration.
[Image] "The perception is that Americans over 50 only dabble on the internet, but we are finding that they are increasingly spending time online becoming involved in robust internet activities, such as online communities," said Jeffrey I. Cole, director of the Center for the Digital Future at the USC Annenberg School for Communication. "In specific areas, there is often little difference in use of online technology between older users and some of the youngest users." The Center for the Digital Future at the USC Annenberg School for Communication created and manages the World Internet Project, including the Digital Future Project, which produces a broad year-to-year exploration of the influence of the internet and online technology on Americans. Since 2000, the project has examined and compared the behavior and views of internet users and non-users.
[Image] While not yet as ubiquitous as the television or as pervasive as the telephone, in the last twenty years, the Internet has climbed out of the obscurity of being a mere "researcher's tool" to the realm of a medium for the masses. In March 2000, an estimated 304 million people around the world (including nearly 137 million users in the United States and Canada) had access to the Internet, up from 3 million estimated users in 1994. U.S. households with access to the Internet increased from 2 percent in 1994 to 26 percent in 1998, according to the National Science Board's (NSB) Science and Engineering Indicators 2000. Eventually the Internet will make possible a broader and more in-depth experience than is currently available. "We're taking the computer from the two-dimensional 'desktop' metaphor and turning it into a three-dimensional 'shopping mall' model of interaction," says Tom DeFanti of the University of Illinois. "We want people to go into a computer and be able to perform multiple tasks just as they do at a mall, a museum, or even a university."
Did you spot the dates in that first paragraph? It's an interesting view back, (to not that many years ago) and at a view of the future. Explore more great information at the various links throughout The Internet: Changing The Way We Communicate and you'll clearly see why you must get aboard, now. Get in touch with Josh at adsonvids.com.au today.
[Image] "The web is going to be a much more immersive, a much more multi-dimensional environment," said John Doerr, one of the founding board members at Google and a partner at Kleiner Perkins Caufield & Byers, which invests heavily in the tech sector. Mr Doerr's presentation touched on a range of areas that would be affected by the web, in particular green technologies and the energy sector, as well as disease therapy, and he gave stark warning to any firm that was not willing to embrace emerging trends. "In any real revolution there are winners and losers. The internet wasn't some kind of 'kum ba ya' thing," he said. Now we're about to enter the third decade - Web 3.0 - which is about making the web much smarter.
A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.
I hope you'll love The Cluetrain Manifesto as much as I do. At the following site you can read all about it, and download The Cluetrain Manifesto book for yourself.
Learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about "listening to customers." They will only sound human when they empower real human beings to speak on their behalf.
Become more 'real' for your own your customers, by using the fantastic services available with adsonvids.com.au
[Image] JUST when you think you’ve got a handle on what the internet is or might be, it shifts. Those of us who have in middle life familiarised ourselves with Google and email while dismissing social networking as a passing fad for teenagers should be thinking again. The data suggest that social networking may turn out to be what the Internet is all about – its killer application – and that our children will think us stupid for not seeing this at first glance.
While you've been feeling a little heady at watching the speed of growth in the developing online communities, and wondering how you can most effectively get in on that act, to get your business in front of this large audience, ...the team at adsonvids.com.au have got their heads together and created a ready made business community with all the tools you'll ever need. Hop on over and watch the streamed video presentation by Josh, at adsonvids.com.au
My real name is Adam, though everyone calls me 'Ads'. Visit me at adam.adsonvids.com.au, and say hello!
Leverage new trends in online marketing and technology in internet marketing. Join the new, dynamic business community and directory at adsonvids.com.au
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