Showing posts with label Marketing Tips. Show all posts
Showing posts with label Marketing Tips. Show all posts

Thursday, August 14, 2008

myBRC, SBDC and Loconut

We are always on the look out for terrific new resources for you as business owners.
Here are three resources, about which you may not be aware and each is Perth, or Australia, based.

myBRC (Business Resource Centre) gives you access to premium content like marketing plan templates, audio and video interviews, cashflow management tools and step through guides on topics like setting your pricing. The opportunity to be involved in leading research on small business and provide your point of view on major issues. Membership to the myBRC Community Forums so that you can comment on issues and ask questions of your peers. The opportunity to subscribe to our monthly newsletter and stay up-to-date on what's relevant to small businesses in Australia.

With the Perth based Home Based Business Network you’ll be regularly updated on small business issues through their eNewsletters, keep up to date with the latest network events, and membership is free!
Also, as a member of the Home Based Business Network, you will have the opportunity to participate in the online Interactive Forum. You can ask and answer questions, seek advice and network with other business owners. The Interactive Forum is a great way to interact with others in a way that isn’t normally possible working from home. It’s one of the many benefits of becoming a member.

Loconut is WA’s online hub. It’s a locally owned and run website where Western Australian people, clubs, groups and businesses can communicate based on common interests. The level of participation is up to each user – active users set up their own page (my Place) to keep in touch and share photos with family and friends or use it to make new friends (commonly known as social networking). Others prefer to browse the daily updated local content to learn, participate in discussions or just be entertained. The most common way people use Loconut for their benefit is to set up their own home, called ‘my Place’ which can be as public or private as you wish.

Make Use Of YouTube With Your adsonvids Video

We often forget that YouTube is a social community as much as it is a video-sharing site. As such, there is nothing terrible about reaching out to other users and letting them know about your content, your thoughts, or your admiration of their work.

Bulletins are an even easier way of creating short messages on your own channel profile, or leaving messages for users on their profile pages.

Another effective way of getting yourself seen is to leave a video response to another user's clip. These video responses can be created right from underneath the main video player, and can be chosen from your previously uploaded videos.

If you manage to find a group that fits your content-niche, you can join it in a single click, and then have the ability to post videos or comments to the group discussion area.

If you choose to turn on Active Sharing, every time you visit a video, your username will appear next to that video clip for 30 minutes. All of your videos will then be added to a 'videos I'm watching' section on your profile page. Via this service, curious viewers may click through to your profile, based on the fact that you are watching the same video.

These tips were collected from a great page edited by Luigi Canali De Rossi at Online Video Marketing: Ten Ways You Can Use YouTube To Promote Your Online Content, where you'll find many more to read about.

Monday, August 4, 2008

Word Of Mouth Marketing Tips To Advertise Your Business

Turkish Gözleme stall [Image] Marketing and advertising is how you spread the word about your business. As a business owner, you naturally have a huge self-interest in taking consistent actions to make consumers aware of your existence.

Your favorite customers may spread the word too, if they remember or if the opportunity shows up. Word of mouth is the most favoured and preferred way to generate new clients, and there are many ways of helping that along.

You could provide a percentage profit as incentive to customers for telling others, perhaps even host a referral contest with your products as prizes. It is a great idea to work with other business that complement yours, yet are not in direct competition. Ask them to have your products advertised in their store or on their web, and vice versa.

In partnership with several like-minded businesses, you can each offer free bonuses from the other stores or sites, these are then included with the purchase of a product from your store. It might be, if more than one product or service is purchased, that yet another free bonus gift is added for each additional item bought. Get together with a few businesses in your local area and get creative with a variety of mutually beneficial options.

Read the rest of this article...

Croz is a talker and thinker. check out his website http://www.croz.com.au Also check out this website where Croz is helping a young lad earn one million dollars in one year http://www.thehappysecret.com

There's also some more fantastic information at The Power Of Word Of Mouth from FreshChat

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Wednesday, July 30, 2008

What's happening in the local market?

{{Potd/2005-10-16 (en)}} [Image] Online shoppers, particularly in the real estate industry, and perhaps also your field of business, appreciate local knowledge. This is where a localised business directory like adsonvids.com.au really shines.
According to the NAR, 35 percent of online buyers also looked for "information about the area" - the next largest category behind listings. Fifty percent of buyers found "neighborhood and community information" extremely valuable, again the next largest category after listings and listings features such as photos, home addresses, and maps. School reports and crime data didn't even make the NAR's list, but agent contact information did - 40 percent of buyers found agent contact information extremely valuable.

What's missing in the whole online marketing strategy is the thing that can't be automated - what's happening in the local market. That's the one piece of information that can't be automated by any listings site. Only working agents and brokers know what's happening in their local market places.

Agents and brokers make reports on local market conditions - the one piece of information that consumers can't get anywhere - unless they talk to an agent who lives and works in that area.
Source: What Internet Consumers Want Besides Listings by Blanche Evans

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Email Marketing

Typical junkmail. [Image] Stay at the forefront of your customer's mind. Be remembered by staying in regular contact with clients after purchase.

Email addresses of customers and prospective customers may be collected at your web site, or personally. You could provide web or storefront visitors a free gift for providing you with their email details.

Various methods can be used for email marketing, such as the regular distribution of newsletters or mass mailing of offers related to the company's product or services.

Email marketing is essentially the online equivalent of direct mail marketing. With the new spam regulations in mind, it is best to use a double opt-in method and my preferred email software is Aweber. They also give you lots of information at their site, to help create successful email campaigns.

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Monday, July 21, 2008

51 Guerrilla Marketing Advertisements

View this brilliant slideshow with 51 Guerrilla Marketing advertisement ideas. It's bound to present an idea or two for your own marketing campaigns.


Source: Richard Menneveux’s Blog

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Thursday, July 17, 2008

How to “Green” Your Marketing

Greenhouse gas emissions per capita in 2000 [Image] There’s no question that the environment is one of today’s “hot topics,” pun intended. Many consumers are now searching for ways to lower their carbon footprint, and creating a demand for eco-friendly products and services. It’s a new marketplace that is ripe for the picking for savvy marketers.
Do you offer a collection of green products but don’t know how to capture this new growing audience? Or are you an established green brand in fear of how to cope with an influx of competition?

Read some great tips on structuring a marketing campaign that shows your environmentally-friendly side.

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Lemonade Out of Lemons

Like many gasoline stands in Japan, this Hiros... [Image] Decreased fuel consumption may make gas station owners frown, but it could bring a smile to the faces of online business owners, whose products all of a sudden may have greater appeal to consumers looking to eliminate unnecessary shopping trips during the current gas crunch. To reach these frustrated drivers, consider creating new campaigns with ads that specifically point out where you have the gas-guzzling alternatives beat.

Find out what other ways the fuel costs impact your online business to your potential benefit.

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Wednesday, July 16, 2008

Smoke Signals, A Thing Of The Past!

Painting by Frederic Remington showing native ... [Image] Can we get in touch with you?

Sounds obvious, but many sites don't do it!

Design your site so that the contact details are easily found from every page.

This is not just a tip for web sites, of course.

Consider including a map if you want people to come to your shop or office.

James Bull has five more web essentials for you...

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Monday, July 14, 2008

Winning Customers

Marchers for Salvador Allende [Image] If you want to know the secret to winning customers, the answer is simple:
1. Respect your customer’s time.
2. Keep the promises you make.
3. If you can’t keep promises, deal with them proactively and enthusiastically.
4. Make activation and use of your product simple and instant.
5. Empower your technical and service support with the training, infrastructure and culture to execute on the promise.

Read more at www.socialmediatoday.com

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Free Love

The Garden of Earthly Delights, by Hieronymus ... [Image] Are there areas where you can proactively change the rules of the game, by being the first to experiment with FREE LOVE? Which ad-sponsored goods or services can you introduce? What kind of TRYVERTISING or BRAND BUTLERs can you bring to market in 2008? What swapping/vanity/recycling concept can you develop together with others (your customers?) that are already engaging and exploring these FREE LOVE opportunities?

Want to know what I'm talking about and suggesting here?
Hop over to this page with all the information about Free Love!

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Thursday, July 10, 2008

Increase Perceived Value

A ripe red jalapeño cut open to show the seeds [Image] Whether online or offline, small businesses often show little faith in the quality of their service or product. Instead, they tend to focus on the limitations and lower their prices. This natural insecurity can lead to disastrous financial results because lower prices cripple your return on investment.
Rest assured, you will make sales if you research the market, locate a need and provided a quality solution. Do not let insecurity waste the blood, sweat and tears you expended on the business.

Focus on building your credibility and displaying it on your site and consider the following points, at Increasing The Perceived Value of Your Product or Service

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Wednesday, July 9, 2008

Make Your Business Card Visible and Useful

Attorney business card 1895Image via WikipediaThink about what you do with the business cards people give you. If you're like me, they go into a pile in a drawer. If you're more organized, maybe they go into a card file. In either case, the business cards just sit there, out of view, and probably out of mind. What a waste!
Why not turn your business card into a marketing vehicle by making your business card visible? Instead of the traditional business card, get your contact information printed on something that people might leave in plain sight; something that will remind them of you and your services or products whenever they look at it.

Read the expansion of this tip at Make Your Business Card Visible and Useful by Susan Ward, About.com. You can now also give your business details extremely high visibility at adsonvids.com.au

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Monday, July 7, 2008

Become A Master Networker

Locator map for AustraliaImage via WikipediaIf you're out there networking and have been for sometime, you understand the astronomical benefits of networking with the "right" people - especially when they have your kind of prospects who are hot and willing to buy.
The average networker dreams of and seeks a compatible industry contact that will refer prospects on an ongoing basis. For a classic example, consider the mortgage broker seeking a real estate agent to exclusively send the broker hot prospects. However, a Master networker in the mortgage industry would find a real estate agency with lists of prospective home buyers and lists of past homebuyers that may now need to refinance.

Read how you can translate the Master networking notion to your own business, at The Ultimate Business Network on Scure Power of the Master by Matt Bacak

You'll never be short of business connections when you team up with the resources of adsonvids.com.au Watch a short video by Josh Williams, explaining how the adsonvids business community all fits together.

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Tuesday, July 1, 2008

Publish Your Own Free Press Release

Reading the newspaper: Brookgreen Gardens in P...Image via WikipediaYes, you can actually write your own press release. Though, before you begin, it is useful to remember that a press release is not a sales document, resume, or an advertisement.
At www.prwebdirect.com they have a page full of tips, guidelines and templates for writing an effective press release.
The www.pr.com service is my favorite. Your news releases will be distributed to online news sites, such as Google News, MSN News, NBCi News, AskJeeves News, Lycos News, Excite News, Topix News, Webcrawler News, MetaCrawler News and more...

At www.empowerwomennow.com you'll find a very comprehensive list of sites at which you could submit your own press release, many are free.

When you have your www.adsonvids.com.au linked page up and running, why not announce it to the world news media.

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