The adsonvids Blog: Search Engine Optimisation

Showing posts with label Search Engine Optimisation. Show all posts

Friday, August 15, 2008

Your Local Or International Business Needs to Have an Internet Website

Regardless of what type of business, your own website is a very strong marketing tool. Online promotion is a crucial component of any marketing plan and should not be discounted, or considered unnecessary. An attractive, well optimized website can be highly valuable for generating new customers and is an effective sales tool that works for you, even while you are elsewhere and doing something other than working on your business.

When you decide that it is time for you to get business web presence, then our task is to work out specifically what you want from your website visitors. Then you set in place, the structure that channels your online visitors, to take exactly that action. A single purpose website often delivers much greater success than a multipurpose site.

If you are not fully acquainted with the popular social networking and web 2.0 applications available online, or if you are not familiar with the more common and highly effective internet marketing and advertising strategies, then you are best to connect with people, who have more expertise in the field and benefit from guided or direct support.

Internet marketing refers to the strategies that are used to market a product or service online, these strategies include search engine optimization and submission, copywriting to encourage site visitors to take action, web site design strategies, online promotions, reciprocal linking, and email marketing, to just name a few of the bare essentials.

Adam (Ads) Onvids, from Perth in Western Australia, publishes blogs and articles for http://adsonvids.com.au to help you promote your local business online, using social media and web 2.0. Contact Ads at his eBusiness Card http://adam.adsonvids.com.au
Article Source: http://EzineArticles.com/?expert=Adam_V.

Wednesday, July 30, 2008

Get better website visibility in Google

Matt Cutts works for the quality group in Google, specializing in search engine optimization issues. He is well known in the SEO community for enforcing the Google Webmaster Guidelines and cracking down on link spam. Cutts also advised the public on how to get better website visibility in Google.

Matt Cutts answers Google questions: - Does Sitemaps depend on pageviews? - What are the top things to do in SEO? - How does Google decide to use a DMOZ snippet versus the description from a meta tag? - Should I use bold or strong tags? You will also enjoy the rest of Matt's video's at the same video site.

Traits Of Successful Social Media Marketers

Louis XIV visiting the Académie des sciences ...

[Image] With many individuals finding great success with social media (and as an aside, a basic understanding of search engine optimization), they immediately consider themselves social media marketers and consultants (as well as seasoned SEOs) and offer to sell their promotional services. What skills, though, do successful social media marketers have that put these individuals above the average (or addicted) social media user, and better yet, above the traditional marketer? I asked several social media consultants, bloggers, marketers, search engine optimizers, and social media addicts about what they considered to be essential skills and characteristics of the most efficient and results-driven social media consultants. In the many paragraphs that follow, learn from many of the experts and hear what they consider success when using social media to engage with consumers about products and services.

Read this excellent article What Traits Define a Social Media Marketer? Posted by Tamar Weinberg

Thursday, July 17, 2008

Google's Core Ranking team

[Image] Amit Singhal is a Google Fellow in charge of the ranking team at Google.
He's worked in the field of search for the past eighteen years and came to Google in 2000, working on Google ranking ever since.
The most common question he gets asked about Google's ranking is "how do you do it?"
Of course, there is a lot that goes into building a state-of-the-art ranking system like their's.

In this Introduction to Google Ranking, Amit shares the philosophies behind Google ranking.

Importance of good visibility in the search engines

[Image] Like it or not, most people use search engines to find information on the web, and the search engine they use the most is Google. If your site cannot be found in the search engines, look what you may be missing out on:

* People who perform web searches follow up with an off-line action such as a visit to a store or a phone call at least 82% of the time. (TMP Directional Marketing)

* Of all in-store purchases made in key categories, 89% of them were made by people who had done research on the web prior to making their purchases. (BIGResearch)

Clearly, your business needs a web site that can be found in the search engines!

From The Secret to Search Success by Lauren Hobson

The SEO benefit of blogging

Simple example graph of Web traffic at Wikipedia.

[Image] Blogs are known to attract large number of traffic.
This is due to the nature of blogs which are very dynamic and constantly changing from time to time with new information.
This is the reason why blogs are constantly indexed by search engines and updated regularly.
If your site is using a blog format rather than a traditional website, your content will be indexed much faster.
Once you started one, you need to find ways to generate traffic to your blog.

Find out about ways to do that, at Blogging – a Fun Way to Generate Traffic

Wednesday, July 16, 2008

Building Bridges Between You And Your Customers

[Image]

If you're serious about your site (and therefore, your business) being found by your target clients, that is, people most suited to your product and online visitors who are specifically seeking what you have to offer, then search engine optimization is something in which you need to take interest.
Or, you must find someone very good at getting your business to rank highly in the search engines, like adsonvids.com.au for example, to help you be seen online.

Monday, July 14, 2008

Check PageRank, Backlinks, Indexed Pages, Rankings and more

Find out how well your site is doing in popular search engines, social bookmarking and other site statistics. This fantastic resource was shared with me this week by Josh at adsonvids.com.au It is the best tool I've seen yet with regard knowing how your site is doing online. Everything at your fingertips in the one place.
Hop over to Xinureturns and check all the following information about your web site - Syndication, Validations, Social Bookmarks, Ranking, Backlinks, Indexed pages, Diagnosis, Domain, Screenshot
Plus there are personal hint with regard what you can do to improve your site's performance. I also love how, at the end of their Xinureturns credits page, they thank the bloggers!

Thursday, July 10, 2008

Search Engine Optimization for Dummies

Now available in e-book form, Search Engine Optimization for Dummies is the most highly rated book on SEO, garnering praise from readers and reviewers alike. It simplifies the subject, clearly explaining how to improve a Web sites position in the major search engines - Google, Yahoo, and MSN - by using simple page-optimization techniques and by creating effective links to and within your site.

You can download the first two chapters for free (in .exe file format) at www.download.com, plus you can find out about updates to the book, and read all the chapter titles at www.peterkentconsulting.com I took a look at both and it looks very comprehensive in content. The download .exe is fun to use too!

Tips from an internet marketer interview

This video provides a few great tips to help you market your adsonvids page or website, on the internet. It is an interview done a year ago, however some of the advice still applies today. Particularly localizing and being relevant to search terms used by online visitors.

Wednesday, July 9, 2008

Google's Matt Cutts gives tips to small business owners

Rodney Bartlett interviews Google's Matt Cutts at Pubcon 2007 in Las Vegas. Matt had some excellent tips for small business owners and answered a few great questions.

If you want the focus on having your business web site found by your local community and not use bandwidth on having your site found by everyone in the world (though that will happen too, as a natural consequence of video marketing), then use the services of adsonvids.com.au

Blogs In Plain English

Are you still in the dark about blogs and blogging? This terrific short video will show you how blogs originated and what they're all about. It also outlines how you can use blogging to your advertising advantage, in your business.

The Common Craft Show is a series of short explanatory videos by Lee and Sachi LeFever. Their goal is to fight complexity with simple tools and plain language. They call their format "paperworks" and publish a new video about once a month.

Posting comments at other people's popular blogs can increase your web's traffic flow, and you can include a link to your adsonvids.com.au business page when commenting at those blogs.

Monday, July 7, 2008

Search Engines Have Systems In Place

[Image] Since the web is such a commercial place, with so many parties interested in ranking well for particular searches, the engines have learned that they cannot always rely on websites to be honest about their importance. Thus, the days when artificially stuffed meta tags and keyword-rich pages dominated search results (pre-1998) have vanished and given way to search engines that measure trust via links and content. The theory goes that if hundreds or thousands of other websites link to you, your site must be popular, and thus, have value.
Is that still the case....?

This piece about Information Search Engines Can Trust, came from the Beginner's Guide to Search Engine Optimization, which is a fully downloadable book from which you can glean many SEO tips and a huge bank of SEO knowledge.

Josh Williams and the team at adsonvids.com.au save you personally needing to dig too deeply into such information. Hop over to their site and watch Josh's video about the adsonvids solution to 'taking care of business'.

Internet Marketing Gurus

[Image] After searching the web for information on Internet Marketing you eventually start to learn more and more and start to make sense of all the information that is out there, and you also get to know which Internet Marketers are worth listening to and which aren't.

One of my all time favorite resources in that area, is the Internet Marketing Experts Index from GuruDAQ.com (and they also have the Personal Development Guru Index).
GuruDAQ.com ranks Internet Marketing Gurus in a type of stock market format. Many people use this as a master list to make profitable contacts.

Speaking of profitable contacts ...allow the adsonvids.com.au crew to help you connect to businesses in your Perth locality.

Sunday, July 6, 2008

Personal Touch Of Localized Search

The Perth skyline viewed from the Swan River

[Image] We are already experiencing localized search. However, the personal search has not yet been that very personal. Personalized search will provide more reputation for websites which can influence search engine performance based on more quality visits with low bounce rate. Websites will figure out new offline ways to create more personal affiliation with the site to influence personalized search.

Localized search will provide marketers with the ability to influence people on the move to purchase. That way, the localized search may also change if a consumer changes location.

Read the 13 Prophecies of Internet Marketing by Asif Anwar

You're going to absolutely love what adsonvids.com.au is up to in Perth, with this aspect of online business community and search.

Tuesday, July 1, 2008

What Is Search Engine Optimization?

[Image] I won't be taking anything for granted with regard your background knowledge of internet marketing, nor internet terminology.

This is why I'd begin this blog with a description of what SEO (Search Engine Marketing) is. This next piece of text is from Wikipedia, the free encyclopedia.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. SEO can be approached in many ways, but the latest trend is Performance Based SEO.

Get yourself a linked page at adsonvids.com.au and you will never again be disappointed by the number of customers who will find you.

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